Southern Company Senior Marketing Strategist in Atlanta, Georgia
Senior Marketing Strategist
Job Summary :
The Senior Marketing Strategist position is responsible for providing strategic marketing support to the Georgia market, primarily for direct response marketing activities. The job requires researching, analyzing and synthesizing complex data from multiple sources into comprehensive marketing recommendations and plans in the areas of GNG residential and small commercial acquisition and retention/WINBACK. It also requires in depth knowledge of traditional and digital marketing tools as well as internal systems, and how they all interact to provide a seamless experience for customers. The position needs to be able to lead cross-functional teams to implement these recommendations and plans.
Job Responsibilities & Accountabilities by Competency
Develop marketing plans and business cases for:
GNG Residential and Small Commercial Markets
GNG acquisition and retention direct mail and email campaigns
Analyze, recommend, and execute direct mail and interactive marketing campaigns
Provide assistance in corporate marketing plans and execution of strategies to maximize profitability and meet business goals
Develop key marketing performance indicators
Develop alternative marketing capabilities
Alter marketing plans based upon results of prior plans
Coordinate with others to ensure complementary activities in the marketplace
Utilize digital expertise to support online experience for marketing campaigns/promotions.
Analyze marketing efforts and recommend changes for the channels and products utilized
Understand how the internal and external tools interact to optimize the traditional and digital channels
- Gather and lead cross-functional teams to create and implement new plans, ideas, products and programs.
- Continuously analyze results and determine changes and adaptations to current plans in order to maximize bottom line results
- Bachelor’s Degree in Marketing or Finance
- Masters Degree in Business Administration
Related Work Experience:
8 years in marketing and/or data analytics in a competitive environment
Proven success in participating in cross-functional teams in market planning and program implementation.
- Previous experience in a direct marketing/analytics environment for a service related industry (financial services, telecom, insurance or warranty)
Specific Skills & Knowledge:
Exceptional analytical, communication and writing skills
Experience in tracking various forms of marketing effectiveness including advertising, direct response, and integrated market planning
Must be able to work independently, yet able to operate effectively as a team player. Must be self motivated.
Experienced in preparing marketing budgets, forecasts and variance explanations
Excellent Problem Solving Skills
Strong attention to detail
Proficient with MS Office Suite of Products
Proficient with SQL, or Access
Copywriting and design experience
Working Conditions/Physical Requirements:
Minimal travel required (<5% travel): Trips may require air travel and/or overnight stay away from home for one or more nights.
Will be working in an office environment
Physical requirements minimal
This information describes the general nature and level of work performed by employees in this job. The description is not designed to be a comprehensive inventory of duties, responsibilities and qualifications required in the job. Reasonable accommodations may be made to qualified disabled individuals for performance of essential duties and responsibilities.
Southern Company Gas provides for the energy needs of millions of U.S. households and businesses. As the largest natural gas-only distribution company in the United States, with more than 150 years of history behind us, we're working to ensure that Americans have access to an abundant, safely delivered supply of natural gas for decades to come. We offer our customers a wide range of energy services under one umbrella: seven regulated utilities as well as non-regulated businesses that offer retail, wholesale and storage services.
Southern Company (NYSE: SO) is America's premier energy company, with 46,000 megawatts of generating capacity and 1,500 billion cubic feet of combined natural gas consumption and throughput volume serving 9 million customers through its subsidiaries . The company provides clean, safe, reliable and affordable energy through electric operating companies in four states, natural gas distribution companies in seven states, a competitive generation company serving wholesale customers across America and a nationally recognized provider of customized energy solutions, as well as fiber optics and wireless communications . Southern Company brands are known for excellent customer service, high reliability and affordable prices that are below the national average. Through an industry-leading commitment to innovation, Southern Company and its subsidiaries are inventing America's energy future by developing the full portfolio of energy resources, including carbon-free nuclear, 21st century coal, natural gas, renewables and energy efficiency, and creating new products and services for the benefit of customers. Southern Company has been named by the U.S. Department of Defense and G.I. Jobs magazine as a top military employer, recognized among the Top 50 Companies for Diversity by DiversityInc, listed by Black Enterprise magazine as one of the 40 Best Companies for Diversity and designated a Top Employer for Hispanics by Hispanic Network. The company has earned a National Award of Nuclear Science and History from the National Atomic Museum Foundation for its leadership and commitment to nuclear development and is continually ranked among the top energy companies in Fortune's annual World's Most Admired Electric and Gas Utility rankings. Visit our website at
Southern Company is an equal opportunity employer where an applicant's qualifications are considered without regard to race, color, religion, sex, national origin, age, disability, veteran status, genetic information, sexual orientation, gender identity or expression, or any other basis prohibited by law.
Job Field: Sales & Marketing
Job Type: Standard
Primary Location: Georgia-Metro Atlanta-Atlanta
Operating Company: SouthStar Energy Services
Job Type: Standard
Travel (Up to...): No
SouthStar Energy Services - 817 W. Peachtree St., NW (817AtlantaCODE)
817 W. Peachtree St., NW
Req ID: GAS2003134