Digital Content Marketer
Alabama Power is looking for an experienced marketing content creator to help develop marketing copy and messages for products and services. We are seeking someone with the discipline to reliably create interesting and compelling B2C and B2B content on deadline, the drive to own content from concept to delivery, and a keen eye to develop content and messages that drive results across all platforms.
The successful candidate will be responsible for creating a variety of marketing content – including online copy, email, blog, and social media content - to acquire new leads, educate customers, win new business, up-sell and cross-sell solutions, and earn loyalty from customers.
The candidate must have demonstrated success in creating professional, compelling marketing content. This is an individual contributor role, but one with significant responsibility and visibility, and room for growth.
Major Job Responsibilities Include:
Create messaging and content that will drive adoption and usage of Alabama Power’s growing number of products and services.
Work with the marketing team to come up with ideas for compelling content to support growth and lead-gen programs to feed our sales team prospects.
Lead content and creative development to drive user engagement, adoption and digital sales of Alabama Power products
Monitor email, drip campaign, and SEO/SMO performance, then assess, make recommendations for optimization, and implement improvements
Function as the company’s subject matter expert on email and text communication content performance and cadences
Create A/B tests for digital content when deemed necessary
Candidates with the following qualifications are encouraged to apply:
5 years of experience in content marketing, communications or related field
SEO optimization across all blog content, including keyword targeting, interlinking and general best practices
Knowledge, Skills and Abilities
Strong project management skills and experience managing multiple complex deliverables under tight deadlines
Ability to craft messages appropriate for different media
Solid track record for creating compelling messages for different verticals and target audiences
Familiarity with effective content distribution methods and experience using content management tools and programs
Excellent written and verbal communication skills, as well as presentation skills, with a deep understanding of how to create content that tells a story using words, images and video
Penchant for accuracy and details
Alabama Power provides the valuable combination of competitive prices, reliable electricity supply and unparalleled service to 1.4 million homes, businesses and industries in the southern two-thirds of Alabama.
Southern Company (NYSE: SO) is a leading energy company serving 9 million customers through its subsidiaries as of Jan. 1, 2019. The company provides clean, safe, reliable and affordable energy through electric operating companies in three states, natural gas distribution companies in four states, a competitive generation company serving wholesale customers across America, a leading distributed energy infrastructure company, a fiber optics network and telecommunications services . Southern Company brands are known for excellent customer service, high reliability and affordable prices below the national average. For more than a century, we have been building the future of energy and developing the full portfolio of energy resources, including carbon-free nuclear, advanced carbon capture technologies, natural gas, renewables, energy efficiency and storage technology. Through an industry-leading commitment to innovation and a low-carbon future, Southern Company and its subsidiaries develop the customized energy solutions our customers and communities require to drive growth and prosperity. Our uncompromising values ensure we put the needs of those we serve at the center of everything we do and govern our business to the benefit of our world. Our corporate culture and hiring practices have been recognized nationally by the U.S. Department of Defense, G.I. Jobs magazine, DiversityInc, Black Enterprise, Forbes and the Women's Choice Award. To learn more, visit www.southerncompany.com.
Southern Company is an equal opportunity employer where an applicant's qualifications are considered without regard to race, color, religion, sex, national origin, age, disability, veteran status, genetic information, sexual orientation, gender identity or expression, or any other basis prohibited by law.
Job Field: Sales & Marketing
Job Type: Standard
Primary Location: Alabama-Metro Birmingham/Eastern AL-Birmingham
Operating Company: Alabama Power Company
Job Type: Standard
Travel (Up to...): Yes, 25 % of the Time
APC Corporate Headquarters - 600 North 18th Street (600BIRMINGHAM)
600 North 18th Street
Req ID: APC2007418