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Southern Company Digital Content Marketer in Birmingham, Alabama

Digital Content Marketer


Alabama Power is looking for an experienced marketing content creator to help develop marketing copy and messages for products and services. We are seeking someone with the discipline to reliably create interesting and compelling B2C and B2B content on deadline, the drive to own content from concept to delivery, and a keen eye to develop content and messages that drive results across all platforms.

The successful candidate will be responsible for creating a variety of marketing content – including online copy, email, blog, and social media content - to acquire new leads, educate customers, win new business, up-sell and cross-sell solutions, and earn loyalty from customers.

The candidate must have demonstrated success in creating professional, compelling marketing content. This is an individual contributor role, but one with significant responsibility and visibility, and room for growth.

Major Job Responsibilities Include:

  • Create messaging and content that will drive adoption and usage of Alabama Power’s growing number of products and services.

  • Work with the marketing team to come up with ideas for compelling content to support growth and lead-gen programs to feed our sales team prospects.

  • Lead content and creative development to drive user engagement, adoption and digital sales of Alabama Power products

  • Monitor email, drip campaign, and SEO/SMO performance, then assess, make recommendations for optimization, and implement improvements

  • Function as the company’s subject matter expert on email and text communication content performance and cadences

  • Create A/B tests for digital content when deemed necessary

Candidates with the following qualifications are encouraged to apply:


  • Bachelor's Degree


  • 5 years of experience in content marketing, communications or related field

  • SEO optimization across all blog content, including keyword targeting, interlinking and general best practices

Knowledge, Skills and Abilities

  • Strong project management skills and experience managing multiple complex deliverables under tight deadlines

  • Ability to craft messages appropriate for different media

  • Solid track record for creating compelling messages for different verticals and target audiences

  • Familiarity with effective content distribution methods and experience using content management tools and programs

  • Excellent written and verbal communication skills, as well as presentation skills, with a deep understanding of how to create content that tells a story using words, images and video

  • Penchant for accuracy and details

Alabama Power provides the valuable combination of competitive prices, reliable electricity supply and unparalleled service to 1.4 million homes, businesses and industries in the southern two-thirds of Alabama.

Southern Company (NYSE: SO) is a leading energy company serving 9 million customers through its subsidiaries as of Jan. 1, 2019. The company provides clean, safe, reliable and affordable energy through electric operating companies in three states, natural gas distribution companies in four states, a competitive generation company serving wholesale customers across America, a leading distributed energy infrastructure company, a fiber optics network and telecommunications services . Southern Company brands are known for excellent customer service, high reliability and affordable prices below the national average. For more than a century, we have been building the future of energy and developing the full portfolio of energy resources, including carbon-free nuclear, advanced carbon capture technologies, natural gas, renewables, energy efficiency and storage technology. Through an industry-leading commitment to innovation and a low-carbon future, Southern Company and its subsidiaries develop the customized energy solutions our customers and communities require to drive growth and prosperity. Our uncompromising values ensure we put the needs of those we serve at the center of everything we do and govern our business to the benefit of our world. Our corporate culture and hiring practices have been recognized nationally by the U.S. Department of Defense, G.I. Jobs magazine, DiversityInc, Black Enterprise, Forbes and the Women's Choice Award. To learn more, visit

Southern Company is an equal opportunity employer where an applicant's qualifications are considered without regard to race, color, religion, sex, national origin, age, disability, veteran status, genetic information, sexual orientation, gender identity or expression, or any other basis prohibited by law.

Job Field: Sales & Marketing

Job Type: Standard

Primary Location: Alabama-Metro Birmingham/Eastern AL-Birmingham

Operating Company: Alabama Power Company

Job Type: Standard

Travel (Up to...): Yes, 25 % of the Time

Work Location(s):

APC Corporate Headquarters - 600 North 18th Street (600BIRMINGHAM)

600 North 18th Street

Birmingham, 35203

Req ID: APC2007418