Veterans Jobs

Job Information

Southern Company Digital Specialist in Birmingham, Alabama

Digital Specialist


This role is primarily responsible for enabling personalized customer experiences across all digital channels for Southern Company and supporting its operating companies, Alabama Power, Georgia Power and Mississippi Power. Leveraging tools such as Adobe Analytics, Adobe Target, Google Analytics, Facebook Ads Manager, Webtrends, a new eBusiness Dashboard (Power BI) and marketing automation technology to ensure the most relevant correspondence is taking place, measuring its effectiveness, and communicating reports for optimization.

This candidate must also be comfortable partnering and collaborating with various internal stakeholders in the following business functions: Marketing, Corporate Communications, Customer Service, IT and Business Intelligence. Developing relationships with external partners such as Webtrends, Adobe, Tealium, etc., and other agencies to assist with supporting digital analytics efforts will also be critical to success in this role. A successful candidate should be able to support the entire lifecycle of all web tools so that our customers can derive core insights from the data to suggest, create and execute multivariate or a/b/c tests that drive fundamental improvements to site experiences.

Major Job Responsibilities

  • Craft and/or support user journeys across all digital touchpoints to facilitate sales and customer communication needs

  • Support engagements using data-driven insights in order to provide personalized offers and experiences

  • Maximize tools for ultimate messaging deployment (support, manage and run a series of different experiences on Adobe Target regularly)

  • Support the creation of audiences in Adobe Target to meet the business goals of Southern Company OPCOs

  • Maintain the company’s new eBusiness Dashboard and Online Customer Care (OCC) Adobe Analytics implementation

  • Work with OCC Stakeholders to create new in-journey target opportunities

  • Analyze and troubleshoot discrepancies between Adobe data and weblogdata

  • Manage relationship with Search Discovery (Adobe Analytics implementation vendor)

  • Manage Adobe Target projects as requested and train others how to use Adobe Target.

  • Create, coordinating and implement tags, tracking parameter implementations and leverage enterprise tag management system to deploy data collection JavaScript, pixels, and tags

  • Diagnose and troubleshoot web analytics platform configuration issues. Understand all aspects of web analytic tool implementation (tags, sCode, plug-ins, server call types, cookies, variables, Link Tracking, JavaScript, HTML & packet sniffing)

  • Other duties as assigned to support the companies’ digital analytics needs

Candidates with the following preferred qualifications are encouraged to apply:


  • Bachelor’s degree or equivalent and proven experience


  • High level of experience with Adobe tech stack (analytics, target, and AEM)

  • At least 3-5 years of relevant experience in digital marketing and performance optimization practices; configuring and working with standard analysis tools and tag management tools like Tealium, Webtrends, Adobe Analytics, Google Analytics, etc.

  • 2-3 years performing analysis supporting Web Analytics tools such as Webtrends, Google Analytics, Adobe Analytics, Coremetrics or Power BI and experience in advanced web analytics

Knowledge, Skills & Abilities

  • Proficiency in the Microsoft Office, including PowerPoint and Excel

  • Understanding of marketing, customer service and corporate communications customers business needs and tools

  • Ability to work in a highly collaborative environment developing strong working relationships across all operating companies and support organizations

  • High attention to detail and organized

  • Ability to manage multiple, competing priorities simultaneously

  • Effective and persuasive presentations (verbal and written) for project teams and business leaders

  • Excellent verbal and written communication skills

  • Strong problem-solving skills and analytical thinking

Alabama Power provides the valuable combination of competitive prices, reliable electricity supply and unparalleled service to 1.4 million homes, businesses and industries in the southern two-thirds of Alabama.

Southern Company (NYSE: SO) is America's premier energy company, with 46,000 megawatts of generating capacity and 1,500 billion cubic feet of combined natural gas consumption and throughput volume serving 9 million customers through its subsidiaries . The company provides clean, safe, reliable and affordable energy through electric operating companies in four states, natural gas distribution companies in seven states, a competitive generation company serving wholesale customers across America and a nationally recognized provider of customized energy solutions, as well as fiber optics and wireless communications . Southern Company brands are known for excellent customer service, high reliability and affordable prices that are below the national average. Through an industry-leading commitment to innovation, Southern Company and its subsidiaries are inventing America's energy future by developing the full portfolio of energy resources, including carbon-free nuclear, 21st century coal, natural gas, renewables and energy efficiency, and creating new products and services for the benefit of customers. Southern Company has been named by the U.S. Department of Defense and G.I. Jobs magazine as a top military employer, recognized among the Top 50 Companies for Diversity by DiversityInc, listed by Black Enterprise magazine as one of the 40 Best Companies for Diversity and designated a Top Employer for Hispanics by Hispanic Network. The company has earned a National Award of Nuclear Science and History from the National Atomic Museum Foundation for its leadership and commitment to nuclear development and is continually ranked among the top energy companies in Fortune's annual World's Most Admired Electric and Gas Utility rankings. #LI Visit our website at

Southern Company is an equal opportunity employer where an applicant's qualifications are considered without regard to race, color, religion, sex, national origin, age, disability, veteran status, genetic information, sexual orientation, gender identity or expression, or any other basis prohibited by law.

Job Field: Sales & Marketing

Job Type: Standard

Primary Location: Alabama-Metro Birmingham/Eastern AL-Birmingham

Operating Company: Alabama Power Company

Job Type: Standard

Travel (Up to...): No

Work Location(s):

APC Corporate Headquarters - 600 North 18th Street (600BIRMINGHAM)

600 North 18th Street

Birmingham, 35203

Req ID: APC2005697

back to top