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Southern Company Senior Marketing Technology Specialist - Email in Birmingham, Alabama

Senior Marketing Technology Specialist - Email

Description

This role is primarily responsible for marketing operations in Oracle Eloqua and the email marketing channel for Southern Company electric operating companies. The purview of this role encompasses Eloqua super administrator responsibilities, and residential and business-to-business email execution for Alabama Power, Georgia Power and Mississippi Power.

Along with being the subject matter expert on all things email, a successful candidate in this role must be able to collaboratively develop and teach continuous improvement processes to gain scale across the operating companies, all while maintaining performance transparency in the context of the tenets of Agile Marketing.

This candidate must also be comfortable partnering and collaborating with various internal stakeholders including the following business functions: Marketing, Corporate Communications, Public Relations, Customer Service, Customer Operations, Customer Solutions, the Technology Organization and Business Intelligence.

Major Job Responsibilities

  • Own email as integral to a multi-channel buyer’s journey for residential and B2B contacts and accounts, inclusive of design principals, color and typographical hierarchy, personalization, A/B and iterative testing, and other core tenets of Agile Marketing.

  • Apply email as part of a holistic omnichannel approach to contact and account user experience.

  • Provide in-depth performance reporting on standard email campaign KPIs compared to industry benchmarks and prior periods.

  • Work with partner channel owners and digital strategy leaders to provide closed-loop ROI analysis for email campaigns.

  • Create optimized email templates and facilitate execution of email at scale from optimum template layouts.

  • Provide guidance on segmentation and suppression for best engagement and down-funnel outcomes.

  • Craft automated, progressive lead nurturing workflows to reduce database fatigue and respond to specific recipient behaviors.

  • Create landing pages and landing page forms leveraging progressive disclosure to nurture contacts.

  • Understand lead rating and scoring formulas to identify buying signals.

  • Serve as a non-developer system admin to manage user profiles, email preference centers, dynamic content, fields and field values.

  • Work with content marketers to align content to a buyer’s journey and make suggestions to accelerate lead lifecycle velocity through engagement.

  • Other duties as assigned to support the companies’ digital analytics needs

Candidates with the following preferred qualifications are encouraged to apply:

Education

  • Bachelor’s degree or compensatory Eloqua certifications

Experience

  • High level of demonstrable experience with Oracle Eloqua.

  • 2 years of hands-on campaign execution and reporting in Oracle Eloqua.

  • 3-5 years of relevant experience in email marketing.

  • 2-3 years’ experience as a senior subject matter expert among staff or direction of consultants in email marketing execution.

  • 1-2 years providing detailed reports in Eloqua.

Knowledge, Skills & Abilities

  • Mastery of Oracle Eloqua in email segmentation, design, scheduling, execution and reporting required

  • Proficiency in the Microsoft Office suite, including PowerPoint and Excel pivot tables

  • Ability to work in a highly collaborative environment developing strong working relationships across all operating companies and support organizations in a multistate operation

  • High attention to detail and organization

  • Self-motivated and driven by results

  • Ability to manage multiple, competing priorities simultaneously

  • Effective and persuasive presentations (verbal and written) for project teams and business leaders

  • Excellent verbal and written communication skills

  • Strong problem-solving skills and analytical thinking

Alabama Power provides the valuable combination of competitive prices, reliable electricity supply and unparalleled service to 1.4 million homes, businesses and industries in the southern two-thirds of Alabama123.

Southern Company (NYSE: SO) is a leading energy company serving 9 million customers through its subsidiaries as of Jan. 1, 2019. The company provides clean, safe, reliable and affordable energy through electric operating companies in three states, natural gas distribution companies in four states, a competitive generation company serving wholesale customers across America, a leading distributed energy infrastructure company, a fiber optics network and telecommunications services . Southern Company brands are known for excellent customer service, high reliability and affordable prices below the national average. For more than a century, we have been building the future of energy and developing the full portfolio of energy resources, including carbon-free nuclear, advanced carbon capture technologies, natural gas, renewables, energy efficiency and storage technology. Through an industry-leading commitment to innovation and a low-carbon future, Southern Company and its subsidiaries develop the customized energy solutions our customers and communities require to drive growth and prosperity. Our uncompromising values ensure we put the needs of those we serve at the center of everything we do and govern our business to the benefit of our world. Our corporate culture and hiring practices have been recognized nationally by the U.S. Department of Defense, G.I. Jobs magazine, DiversityInc, Black Enterprise, Forbes and the Women's Choice Award. To learn more, visit www.southerncompany.com.

Southern Company is an equal opportunity employer where an applicant's qualifications are considered without regard to race, color, religion, sex, national origin, age, disability, veteran status, genetic information, sexual orientation, gender identity or expression, or any other basis prohibited by law.

Job Field: Sales & Marketing

Job Type: Standard

Primary Location: Alabama-Metro Birmingham/Eastern AL-Birmingham

Operating Company: Southern Company Services

Job Type: Standard

Travel (Up to...): Yes, 25 % of the Time

Work Location(s):

APC Corporate Headquarters - 600 North 18th Street (600BIRMINGHAM)

600 North 18th Street

Birmingham, 35203

Req ID: SCS2010804

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