Senior Content Manager

Description

The Senior Content Manager will be responsible for creating and managing a variety of content across multiple formats including emails, social media posts, blog posts, case studies, eBooks, sales whitepapers, and more. The ideal candidate will have extensive experience in B2B content strategy development, content distribution planning, and metrics analysis to guide decision-making. Familiarity with HubSpot and Salesforce is essential, as is the ability to support the creation and execution of fully integrated campaigns across traditional and digital channels. Experience in the energy industry is preferred.

Content Strategy Development:

• Implement a full funnel, omnichannel content marketing strategy.

• Craft and manage a diverse range of content, including blogs, white papers, eBooks, data reports, and other published materials.

• Create content distribution plans to maximize reach and engagement.

• Analyze content performance metrics and make data-driven decisions to optimize strategies.

Content Creation and Management:

• Conduct customer and technical staff interviews to produce multimedia content packages.

• Maintain brand voice and standards.

• Draft and produce both longform and digestible video content.

• Work with web team on content management of the website.

• Coordinate quarterly marketing strategies with internal and external stakeholders.

Campaign and Project Management:

• Help identify new marketing channel opportunities and create content tailored for these platforms.

• Manage brand marketing tasks and collateral updates, especially during ongoing rebranding efforts.

• Help run fully integrated marketing campaigns covering both traditional and digital channels.

• Lead the coordination and execution of podcasts and webcasts.

Minimum Qualifications:

• Bachelor’s degree in marketing, communications, journalism, or a related field.Minimum of 5 years of experience in B2B content marketing, with a minimum of 1 year in the energy industry.

• Proven track record of developing and executing successful digital content strategies.

• Proficient in using HubSpot and Salesforce for content management and marketing automation.

• Strong project management skills with the ability to manage multiple projects simultaneously.

• Excellent written and verbal communication skills. Ability to conduct interviews with technical staff and executives to extract valuable insights.

• Creative problem-solver with strong analytical skills to make data-driven decisions.

• Familiarity with running podcasts and webcasts.

• Experience working with web agencies managing marketing sites.

PowerSecure, a Southern Company subsidiary, is a leading provider of innovative energy solutions to electric utilities and their industrial, institutional, and commercial customers.

Join Our Power Team! (https://cloud.3dissue.com/205953/206237/242401/HR-9-14-2020/index.html)

We invest in high-value and cost-effective benefits for our employees. Our benefits package includes:

• Medical, dental, vision and life insurance coverage

• Competitive pay and a matching 401 (k) plan

• Vacation, Company Holidays, Paid Time Off (PTO- personal and sick days)

• Flexible spending accounts/Health savings account

• Wellness Incentive Programs

• Employee Referral Program

• Tuition Reimbursement

PowerSecure is an Equal Opportunity/Affirmative Action employer and will consider all qualified applicants for employment without regard to race, color, religion, gender, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status. This position is not open to third party recruiters.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)Operating Company: PowerSecure