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Southern Company Marketing Analyst in Gulfport, Mississippi

Marketing Analyst


Marketing Analyst

Job Summary

The Marketing Analyst is responsible for developing programs to support the sale of existing products and identifying new customer offerings to enable achievement of the Company’s growth goals. This responsibility requires collaboration with other Southern Company entities to identify initiatives and leverage resources. The position will engage in product planning and business case development to include research, financial analysis, accounting treatment, regulatory requirements and all things associated with a go-to-market strategy. The role will have a focus on digital technologies that create opportunities for net income generation. The Marketing Analyst will partner with key stakeholders internally and externally to develop and implement efficient business models.

Job Requirements

  • Four-year degree preferred in Business, Marketing, or related field; MBA a plus.

  • Job experience in field sales or marketing and knowledge of fundamental marketing principles.

  • Project management experience with cross-functional teams.

  • Understanding of wired and wireless communication systems that support digital technology applications.

  • Superior analytical skills with experience linked to strategic planning and business development processes.

  • Ability to create, edit or update business cases in support of new product introductions.

  • Ability to manage multiple priorities; make decisions and take decisive action.

  • Excellent communication skills - written, oral and interpersonal.

  • Ability to interface effectively and persuasively with all levels of management, both internal and external audiences and to secure commitment to programs or goals.

  • Product development and or deployment experience preferred.

Job Responsibilities

  • Develop business cases to propose products and services that will drive net income growth with a particular focus on managed account customers.

  • Support Company’s sales goals of existing products (end use, outdoor lighting, energy services, etc.) for managed account customers by identifying new programs and promotions.

  • Coordinate market/customer research, financial analysis, legal and regulatory reviews, promotional plans and other required components to support business case development.

  • Partner with the Southern Company entities including New Ventures, the Energy Innovation Center, Southern Gas, Alabama Power and Georgia Power to share learnings that enable product development and promotion.

  • Build and establish effective relationships/partnerships inside Sales and across functional boundaries to engage the entire company in the sales effort.

  • Partner with appropriate business units including the Technology Organization and Power Delivery to deploy solutions related to MPC infrastructure such as AMI and Co-Location.

  • Establish relationships with reputable vendor partners to support development and deployment of new technology offerings.

Mississippi Power a subsidiary of Southern Company, serves southeast Mississippi. We have a history of customer and community service, economic development leadership, environmental stewardship and employee involvement.

Southern Company (NYSE: SO) is a leading energy company serving 9 million customers through its subsidiaries as of Jan. 1, 2019. The company provides clean, safe, reliable and affordable energy through electric operating companies in three states, natural gas distribution companies in four states, a competitive generation company serving wholesale customers across America, a leading distributed energy infrastructure company, a fiber optics network and telecommunications services . Southern Company brands are known for excellent customer service, high reliability and affordable prices below the national average. For more than a century, we have been building the future of energy and developing the full portfolio of energy resources, including carbon-free nuclear, advanced carbon capture technologies, natural gas, renewables, energy efficiency and storage technology. Through an industry-leading commitment to innovation and a low-carbon future, Southern Company and its subsidiaries develop the customized energy solutions our customers and communities require to drive growth and prosperity. Our uncompromising values ensure we put the needs of those we serve at the center of everything we do and govern our business to the benefit of our world. Our corporate culture and hiring practices have been recognized nationally by the U.S. Department of Defense, G.I. Jobs magazine, DiversityInc, Black Enterprise, Forbes and the Women's Choice Award. To learn more, visit

Southern Company is an equal opportunity employer where an applicant's qualifications are considered without regard to race, color, religion, sex, national origin, age, disability, veteran status, genetic information, sexual orientation, gender identity or expression, or any other basis prohibited by law.

Job Field: Sales & Marketing

Job Type: Standard

Primary Location: Mississippi-Coastal Area-Gulfport

Operating Company: Mississippi Power Company

Job Type: Standard

Travel (Up to...): Yes, 25 % of the Time

Work Location(s):

MPC Corporate Headquarters - 2992 West Beach Blvd (2992GULFPORT)

2992 West Beach Blvd

Gulfport, 39501

Req ID: MPC2001741

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